Performance Marketing Proposal for Jain Matrimony Services
Prepared by Inuio
Client Background
Current System
Operates through WhatsApp groups, Excel data of brides/grooms shared informally, no website or app.
Business Model
Community-driven (non-commercial or very low fee), referrals and trust-based connections.
Target Audience
Jain boys and girls across India and internationally (USA, Canada, UK, UAE, etc.)
Understanding the Jain Matrimony Market
Verified Jain profiles
Different sects: Shwetambar, Digambar, etc.
Community-based filtering
Region, family background, language preferences
Privacy & security
Protection of profile data and personal information
Trusted mediation
Middleman or family coordinator for matchmaking
Market Landscape
Global Diaspora
Jains live in USA, UK, Canada, UAE, and other countries worldwide
Highly Community-Centric
Parents and extended family are primary decision-makers in the matchmaking process
Digital Evolution
Movement from traditional community meets → WhatsApp groups → Matrimony apps/sites
Performance Marketing Objectives
Drive Biodata Submissions
Generate high-quality biodata submissions on the website
Attract New Profiles
Target both Indian and NRI Jain audiences
Reach Decision Makers
Connect with parents and families actively looking for matches
Build Trust
Establish brand trust and authority through strategic advertising
Competitor Landscape
More Competitors
The market analysis reveals significant opportunities for a specialized Jain matrimony service that addresses the gaps in existing platforms.
Primary Platforms for Advertising
Meta Ads
Lead generation through Meta Forms and Traffic to Website targeting ages 23-40 (prospects) and 45+ (parents) with Jain-specific interests
Google Ads
Intent-based leads from search keywords like "Jain matrimony site," "match for Jain girl in USA," "Shwetambar Jain rishta," etc.
YouTube Ads (Phase 2)
Branding through short success story videos targeting NRI Jain users and families watching marriage-related content
Target Audience Segmentation
Meta Ads Campaign Structure
"Find Your Jain Match"
Objective: Lead Generation
Format: Meta Form
Funnel: Direct lead form with name, contact, sect, biodata
"Top Jain Brides & Grooms Near You"
Objective: Traffic
Format: Carousel + Button
Funnel: Direct to registration page on website
"Verified Profiles Only"
Objective: Lead Gen
Format: Reels/Stories
Funnel: Lead Form with CTA: Register Now
"Missed a Match?"
Objective: Retargeting Website Visitors
Format: Static Image / Video
Funnel: Retarget visitors with offer like "Get Verified for Free"
Google Ads Plan
Search Campaign Setup
Ad Extensions to Use:
  • Sitelinks: About, Success Stories, Register, Contact
  • Call Extension: Click-to-call feature
  • Location Extension: Show Rajkumar Jain Matrimony office address (optional)
Recommended Budget
15k-30k
Meta Ads
Monthly budget for Instagram + Facebook campaigns
₹10k – ₹20k
Google Ads
Monthly budget for Search + Retargeting campaigns
₹25– ₹50k
Total Recommended
Monthly ad spend (flexible by phase)
Note: These are ad spend costs only. Retainer/Campaign fees are separate. (
Avg Lead costs in your industry (per lead in INR): Meta ₹150-300 / Google ₹500-600 / International Campaigns will be 20-25% higher on average
Implementation Phases
1
Phase 1 (Week 1-2)
Campaign setup, asset design, launch lead generation ads
2
Phase 2 (Week 3-4)
Optimize targeting, creatives, start Google search and Meta ads
3
Phase 3 (Month 2 Onward)
Expand NRI targeting, implement retargeting, develop new ad angles
Optional Add-Ons
Landing Page Redesign
Optimization to improve conversion rates (₹X)
Automations and CRM Setup
Lead management system implementation (₹X)
Success Story Videos
Video shoot and editing services (₹X per reel)
AI Website Bot and WhatsApp Automation
Automated funnel for lead nurturing (₹X)
Thank You
Does anyone have any questions? Follow the project updates for implementation progress.
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